Defining INTERNAL MESSAGING FOR Creators and founders.

Sonya Dessureault is a dance professional in west coast swing, a popular partner dance. She needed to establish herself as a solo professional in a field that expects women to have partners. By identifying her business values and goals, Sonya chose to focus her services on an unreached niche: women who are training without an established partner.

Dana puts your thoughts into words with profound clarity. I highly recommend her to anyone starting a business or taking a new turn. You’ll wish you found her long ago.

Michelle Zagardo is an activist and the founder of Lysande, an accessories fashion brand. She was looking for language that connected her business and advocacy efforts. We identified the critical link between the two, which led us to refine her brand positioning.

Dana directed this process with professionalism and care, adapting to my needs. By working with Dana, I discovered that I could build an authentic brand based on human connection.

Brian DeSimone is a photographer specializing in professional headshots. He needed to differentiate his creative process and communicate his value-add to both individual and corporate clients. We defined his foundational approach to portraiture and applied this differentiating narrative across his messaging.

I hired Dana to guide me in integrating my art and my business. Her process was eye opening. I can now test and validate my artistic and business approaches and make strong decisions. Dana is great to work with: bright, positive, and sharp. I highly recommend working with her.

Dr. Jessica Menold is an engineering design and mechanical engineering faculty member at Penn State. She was navigating career choices as she looked towards tenure. Together, we created a narrative that integrated her work as a start-up founder, design-thinking facilitator, and engineer.

I cannot overemphasize that Dana’s assessment and ensuing report was—without question—miles ahead of any other workshop or facilitated event I have attended. She helped me identify the work I want to do and take the critical next steps.


© DANA RAY 2019