WORDS ARE ACTION.
Identify and communicate your unique value-add, mission and vision, company culture and values, brand voice, and project definition. Because what we say about the work is the work.
Start by finding your Ground Truth, a clear statement of what you do and why it matters. The more coherent your Ground Truth, the more certain you can be as a decision maker. You’ll use your Ground Truth to validate what you build and how you talk about it.
Step 1: Discernment
30 Minute Call to determine fit. Determining project scope. Delivery of project estimate and contract.
Step 2: Evaluation and Definition
Evaluate current communications. Identify messaging opportunities and next steps. Establish Ground Truth: the language that underpins future messaging.
Step 3: Audience and Purpose
Identify core audience and their frameworks. Identify unique value-add of business or project.
Step 4: Language Development
Develop internal messaging that establishes clear intention and values for organization or project. Develop messaging to connect with core audience.
Step 5: Application and Translation
Apply messaging across brand/project language and communications. Translate internal language to external audiences through strategic mediums such as web copy, content strategy, bios, branding strategy, etc.
Language that defines your organization, enables confident decision-making, and communicates where you’re going.