WORDS ARE ACTION.
Identify and communicate your unique value-add, mission and vision, culture and values, and project definition. Because what we say about the work is the work.
Start by finding your Ground Truth, a clear statement of what you do and why it matters. The more coherent your Ground Truth, the more certain you can be as a decision maker. You’ll use your Ground Truth to validate what you build and how you talk about it.
Step 1: Discernment
30 Minute Call to determine fit and project scope. Delivery of project estimate and contract.
Step 2: Evaluation and Definition
Evaluate current communications. Establish Ground Truth: the language that underpins future messaging.
Step 3: Value-Add and Direction
Identify unique value-add of business or project to your core audience.
Step 4: Language Development
Develop internal messaging that establishes clear intention and values for organization or project.
Step 5: Translation
Translate internal language across communication channels through recommendations on strategic external messaging in web copy, content strategy, bios, brand strategy, etc.
Language that defines your work, enables confident decision-making, and communicates where you’re going.
DOWNLOAD: SONYA DESSUREAULT, DANCE PROFESSIONAL